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Wednesday, February 6, 2008

Anti-spam and Basic Compliance are now a Commodity

The Big News this week is Google/Postini's dramatic price drop for hosted email security and basic compliance services.

Who really knows if Google is taking a loss at these new lower prices to get more traction. They seem willing to seed the market for a long-term gain. And since Google is all about capturing as much data about everything, capturing data about spam and compliance feeds their voracious appetite for analytics.

One potential sting Google could feel is their privacy history. Will Google really resist the temptation not to analyze content information for future metrics, and eventually revenue? Competitors could force Google to "prove" there is no content leakage between the spam filtering side of the business and the search business.

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